market intel
Secret Shoppers Canada is real market intelligence on the best companies.
EXPERIENCED
SECRET SHOPPERS CANADA
Industry analysis by experts. Canada’s most experienced shoppers gathering intelligence on companies that matter. Former Special Forces soldiers, fintech engineers, hoteliers & parents of toddlers, we have a breadth of analysts to scrutinize products & services.
Fine Dining
We’ve got access to chefs & restaurant managers across Canada, many with international experience.
Travel
Hotels & airlines in Canada have a reputation for being transactional & mediocre. Let’s change that.
Finance
Canada’s banking sector typically relies on immigration & a protected market to grow, instead of service & productivity.
HONEST & INSIGHTFUL
In a conformist culture where no one wants to speak out, we deliver the truth. Honestly & candidly. Real opinions & analysis without political correctness. Don’t believe your own marketing. Find out for real.
Make decisions with evidence, facts & reason. We provide the why, not just what.
2025 AWARDS
We not only scrutinize clients, we judge & benchmark as many companies as possible. Always looking for best practices means we know the best when we see it.
You do not need to be a client to be considered for our awards.
Our best in industry awards to be announced in December 2025.
You’re being judged. For purchases, legal action, investment…
Customers are deciding whether to buy your products. Companies are deciding whether to take legal action due to your employees’ actions. Investors are checking whether your policies are being followed.
Let us help. We’re discreet experts across industries, demographics & regions. Some of the industries we actively cover:
Secret Shoppers Canada
Want to work for us? Don’t apply. We’ll find you.
We only hire consultants from people we know.